Updated: Jul 19
We are hugely excited to announce today, that our entry for Médecins Sans Frontières UK has been shortlisted for a prestigious IPA Effectiveness Award 2022...
The IPA Effectiveness Awards are advertising and marketing’s most rigorous and coveted and we have been shortlisted, yet again (previously in 2018 for 32Red)! Our award, 'How smart media investment delivered transformative change for MSF' focuses on how we (and a team of clever clients and media partners) have delivered impressive growth for the charity over the last 10 years using smart media tactics. Of the 28 entries who made the shortlist, we are one of only four Not-for Profit entries and appear in a sea of both creative and international agencies.
MSF is a charity who are heavily reliant on fundraising income to support its life saving work. Our entry describes how MSF more than doubled its annual income over a 10-year period in which charitable giving sharply declined. MSF’s case demonstrates that by taking a long-term approach to short term activation, a virtuous circle has been created between increased fundraising income and growth in media spend, which in turn drives income further. These have been powered by audience insight, evidence-based decision-making and close collaboration between client and agency specialists.
The winners will be announced in October.
Turn to page 8 for our entry.