We have an exciting opportunity for an Digital Account Director to join our growing team in Central London. We’re after someone who is able to speak fluently about paid digital media channels including PPC, Social, Display Network, Programmatic and Online Video. They would have experience managing campaigns of this nature, have well-established relationships with leading suppliers and publishers and have a solid understanding of optimisation best practices.
The role would involve the following day to day responsibilities:
Understanding, interpreting and challenging a client media brief
Leading and advising on paid digital strategies and initiatives, always considering the client’s objectives and KPIs
Working alongside the Business Director and Biddable teams to put together intricate digital media plans which complement the broader media strategy and advise on complementary initiatives
Implementing and managing digital channels alongside Biddable teams, including Display, Native and Lead gen
Recommending relevant tests and opportunities which may be appropriate to the client’s objectives
Forecasting results against the client’s business KPIs
Advising on best practice creative and tracking set up, in order to measure and fulfill targets
Ensuring that the relevant data is made available to measure the effectiveness of a campaign
Overseeing and advising the wider Biddable team on the set-up of campaigns, such as keyword research and ad copy writing for PPC and audience identification for Social and Display advising on and overseeing the implementation of in-channel testing strategies
Working with Planning and Biddable teams to deliver the relevant analysis, working with different sized data sets from various sources and incorporating insight beyond that of linear findings
Ensuring effective delivery of campaigns
Presenting results, insight and relevant industry updates to clients and clearly articulating opinions and recommendations in meetings
Keeping the wider team informed of new developments in the digital space and writing content for the website where appropriate
Managing a small team and working alongside the wider management team to support with their development
M.i. Media is a fast-growing independent media agency with unrivaled knowledge and expertise in transforming clients' advertising performance across all media channels. If you’re looking to be part of a smaller, talented team where you are able to broaden your skill set, influence strategic decisions and feel valued every day - M.i. Media just might be the place for you.
To request a full job spec or for any questions, please email firstname.lastname@example.org.