Updated: Jul 14
Today M.i.'s MD, Richard Slater, took part in creative agency, WPNC's 'Innovations in Broadcast' webinar, part of their 'What's Next' series of webinars this summer.
The webinar covered what’s new in the channel, how DRTV is evolving, and looked at the opportunities for fundraisers. As well as focusing on long-term trends (where VOD increasingly plays a role to extend reach opportunities), the session also showed how and why linear TV can still deliver, and how to determine when new channels become sensible to use.
Watch a recording of the webinar here (the presentation kicks off at 1m 20sec):