Updated: Sep 22, 2020
Today UNISON launches a campaign asking people to sign UNISON’s open letter to the government demanding support for key workers and the rebuilding of public services. The campaign is live across digital, social, print and OOH.
The nationwide advertising campaign called ‘No Going Back To Normal’ is to push a better future for the key workers who have kept the nation going through the coronavirus pandemic. While some people are desperate to get back to normal, for many workers this means returning to a culture of long hours, low pay and high levels of stress.
The campaign features real people like Loretta, a careworker, Eugene, who is a refuse collector, and Samantha, a health worker, appearing in a series of brand films and print ads.
While the clapping might have stopped, the support shouldn’t.
Creative by Krow.