MSF Uses Radio to Recruit Supporters

Updated: Mar 12, 2020

Listen out for MSF’s latest spring Radio campaign driving interest in their Legacy product. Radio activity is running across ClassicFM London and Premier Christian Radio.

As for many charities, legacies are typically a lucrative channel for the charity and one that’s important to get right in terms of recruitment. This is our second radio campaign for MSF – the first was earlier in the year on Classic FM and reached their older, more affluent target audience. With our latest campaign, we are repeating the creative, and have added Premier Christian in order to reach a more religious audience – an audience that usually receives strong responses from our inserts campaigns. We have elected to run this activity in March, as we’re approaching the financial year, where people often look to sort their finances, which may involve setting up their wills, or at least, taking it into consideration.