MSF campaign receives WARC Award for Media 2021!

We are very excited to announce that our Coronavirus Crisis Appeal campaign for MSF UK has been recognised at the global WARC Awards for Media.


We received a bronze award in the Effective Channel Integration category and were one of only three UK campaigns to be recognised in this global award programme. Full details can be read on the WARC website.


The campaign was a huge success with the fundraising target exceeded by 55%. When looking back at their success, the team believe the following factors were critical to success:

  1. Speed in a crisis is paramount

  2. Be confident in your insights and single minded in execution at launch

  3. Be quick to adapt the strategy and creative

  4. If it keeps working, keep going

  5. Find ways to extend success


Big thanks to both the MSF client team and Crafted for a spectacular team effort.





We are an independent media planning and buying agency dedicated to doing the right thing - by our clients and by our people. We forge relationships with substance – director level service, day in day out, with the experience and autonomy to always add value. Doing the right thing pays back – we accelerate growth.