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M.i. Media Recognised for Social Media Campaigning work for ‘#notfunny

Written by Katie Spicer

M.i. Media are delighted that our Social Media work for Battersea Dogs & Cats Home, ‘#notfunny campaign has been recognised as one of seven of the best charity marketing campaigns by Econsultancy.

M.i. Media used Facebook, Twitter and Instagram to cost effectively drive engaged people to a petition asking Environment Secretary, Michael Gove, to increase the most severe animal cruelty sentences from 6 months to 5 years.

Since the campaign, Battersea’s Chief Executive Claire Horton said: “We believe a five-year maximum sentence is far more appropriate and to the credit of the Government they have listened. We look forward to seeing the Bill laid before Parliament this year.”