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M.i. Media delivers stand-out Evening Standard collaboration for Tipi




The team at M.i. Media have negotiated a high profile press partnership with London’s most trusted title.


Through a headline Promo-torial in London’s Evening Standard, we are enticing readers to enter a competition to win a chic Tipi apartment free for a year. As well as educating the reader on Tipi’s premium proposition, the promo-torial engages the reader with a highly compelling competition prize, thus providing Tipi with leads and data capture.


As well as a front-page flash on the launch day, we are running four advertorials, each linking Tipi’s core brand positions with the theme of LES’s daily lifestyle content (going out/style/tech). Under each advertorial is a reminder of the reader promotion, pushing more competition entries. These are accompanied by 10x7 print strip ads.


All promotion and advertorial content is being recreated online, with relevant digital display accompanying it, allowing client to track web traffic driven by the online activity.