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M.i. wins Yopa pitch

We are excited to announce that we are now working with estate agency, Yopa. Yopa is a full-service estate agency providing all the services of a traditional agency for a fair fixed fee. It is is already a top 10 UK estate agency brand with more than 130 members of staff and 150+ local estate agents. Yopa have also appointed a new creative partner, Happy Hour.

Pip Heywood, Chief Marketing Officer at Yopa comments,

“From the start of the pitch process, I was really impressed with both companies. The teams, their data-led approaches and clear understanding of what customers want and need set them apart. They have already developed industry-leading solutions to our brief and, as a company that grew over 75% in revenue terms last year, I’m confident their combined support will catapult us even further ahead.

M.i.'s Managing Director, Clive Howse comments,

"Yopa is a very switched on company looking to use data to maximise the return from every marketing pound they spend. They are a perfect client for M.i. Media and we are really looking forward to working with the team to accelerate their growth in the market."

The M.i. team is working with Yopa to form a comprehensive media strategy centred on data to deliver immediate growth, but also lay the foundations for gathering actionable insights by media, creative, regionality and audience. 2021 looks set to be another big year of growth for Yopa.