Look out for JustGiving's first above-the-line brand campaign which launches this September. The world's most-trusted online fundraising platform has gone to market with a multi-channel, integrated campaign (across TV, BVOD, radio, digital and social) that aims to inspire the nation's fundraisers by celebrating that feelgood, do-good fundraising feeling: "Jing". We prioritised contextually relevant, dopamine hit media in line with the creative for both TV and radio.
Stacey Buckingham, Head of Marketing at JustGiving, said:
“As the world’s most-trusted fundraising platform, we wanted to celebrate the incredible work fundraisers do across the UK whilst also creating an ownable brand asset to be used across all communications.”
Creative: GOOD Agency
Production: Partizan Productions