Have you found your Jing?

Look out for JustGiving's first above-the-line brand campaign which launches this September. The world's most-trusted online fundraising platform has gone to market with a multi-channel, integrated campaign (across TV, BVOD, radio, digital and social) that aims to inspire the nation's fundraisers by celebrating that feelgood, do-good fundraising feeling: "Jing". We prioritised contextually relevant, dopamine hit media in line with the creative for both TV and radio.



Stacey Buckingham, Head of Marketing at JustGiving, said:

“As the world’s most-trusted fundraising platform, we wanted to celebrate the incredible work fundraisers do across the UK whilst also creating an ownable brand asset to be used across all communications.”

It's been great to see the campaign getting coverage in Marketing Week, Campaign and PR Week! Great work team.


Creative: GOOD Agency

Production: Partizan Productions



We are an independent media planning and buying agency dedicated to doing the right thing - by our clients and by our people. We forge relationships with substance – director level service, day in day out, with the experience and autonomy to always add value. Doing the right thing pays back – we accelerate growth.