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Cruelty Free Europe launch OOH campaign

Updated: Sep 22, 2020

After a couple of false starts (and a lockdown), Cruelty Free Europe launched an OOH campaign across Roadside and Metro environments in Brussels. With over 10.5 million animals a year still suffering in experiments in European laboratories, Cruelty Free Europe are calling on the European Parliament, to make ending animal testing a priority.

The creative features multiple designs, showing different breeds of the same animal on each with the tagline ‘Can you spot the difference? (Yes, there really is one)’. There is an accompanying QR code which the audience can scan to find out the answer.