Can a fragmented AV landscape still deliver reach and ROI?

M.i.'s Business Director, Gary Revill, appears in this weeks The Media Leader with his opinion on the challenge of delivering reach and ROI in a continually fragmented AV landscape.


Working with our econometrics partners at MetaMetrics, Gary explores how digital AV options should no longer be considered an afterthought.


Read the full article below.



 


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