Client Work

We are proud to work with a wide range of clients


The brief case studies below highlight just some of the substantial improvements we have achieved for our clients.

Improving ActionAid’s Cost per Donor by 39%

DRTV had historically been an effective, high volume provider of new supporters for international aid charity ActionAid. However a sustained deterioration in performance led them to appoint M.i. Media to reverse the decline.

Within 3 months we had reduced their DRTV Cost per Donor by 39%, a vitally important improvement for a key recruitment channel. We have subsequently been able to double donor volumes whilst maintaining this reduced Cost per Donor.

Delivering a 59% reduction in RAC Breakdown’s Cost per Sale

The RAC approached M.i. Media with the task of improving the performance of its key summer recruitment campaign.

Within 3 weeks of taking on the account, the campaign was hitting target – the first time in a number of years.

Crucially, these improvements were maintained during less busy periods. This allowed the RAC to shift to an ‘always on’ strategy that generates profitable new customers every month of the year.

Helping Médecins Sans Frontières double donations


We were approached by Médecins Sans Frontières in 2012 with the brief to help them inject new energy into an advertising programme which had started to stagnate.


Our detailed review of their historical activity led to a number of key new initiatives. Implementing these has allowed us to increase ROI from core channels by over 70% and helped the charity double overall donations.

Exceeding UNISON’s targets by 100%

M.i. Media have worked closely with the trade union, UNISON, to boost their membership through advertising.

Our initial test campaign exceeded their recruitment target by over 100%. The campaign has now recruited over 200,000 new members for the union and, three years on, continues to exceed targets every month.

32Red revenue doubled a year ahead of schedule
Online Casino operator 32Red needed an agency that could help them accelerate growth and improve average customer profitability.

Within our first year, we had helped them grow new player volumes by 35%. .

Across the next three years, we helped them double total revenue and quadruple company value. In 2018 our work was recognized with an IPA Effectiveness Award.

M.i. Media rigour helps Flucamp reduce Cost per Lead by more than 30%

M.i. Media was tasked by Medical trial company, hVIVO with improving the overall efficiency of its volunteer recruitment programme.

Our root and branch review of their existing Paid Social programme delivered a 31% reduction in average cost per lead. Paid Search was re-tested and now delivers a CPL 8% lower than Paid Social.

This allowed us to increase monthly spend with no reduction in efficiency.

Icelolly reduces acquisition costs by more than 60%

Price Comparison website, approached us with the brief to significantly increase the efficiency of their advertising performance.

We identified a number of potential opportunities to improve their historic activity. These were implemented and led to an immediate 62% improvement in cost per lead.

235% increase in Advertising ROI for Travelzoo

After disappointing tests of DRTV, travel deal experts Travelzoo appointed M.i. Media to turn around the performance of the channel.

We implemented a rigorous programme of optimisation, and our effect was immediate. The campaign drove an uplift in sign-ups of more than 80% and an overall increase in revenue of 235% from the same budget.

Achieving 600%volume growth at 50% Cost Per Sale


Avid are a new entrant to the UK energy market and recruited M.i. Media to help launch and grow the brand as quickly and efficiently as possible.


M.i. worked with Avid on a structured region by region roll out incorporating a testing matrix across offline and digital channels in order to identify the most efficient method for new customer acquisition.

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